Theme townships make inroads into real estate market
These are just some of the taglines adopted by real estate developers to make their projects more attractive to the property buyers leading to a new trend of theme townships, a trend that is getting stronger by the day.
So, you have the Geetanjali residency located next to Swami Ramdev’s Patanjali Yog Peeth outside Haridwar. And AIPL’s Tridev city is all set to develop a chain of villas and duplexes in the holy city. Located on the banks of the Ganges is AEZ Group’s Aloha Rishikesh, just 1.5 km away from the Laxman Jhoola. The group is also building a township in Gurgaon by the same name (Aloha) revolving around the theme of Hawaii, where the design of the whole complex will be such that it will remind you of beaches, colour and flowers. Townships like Vedic Village and Divine City by local developers are also on the offing in Haridwar.
“The spiritual angle has always been a big draw for tourists coming to India. For us, it is also a marketing initiative that helps differentiate as well as attract like-minded people. As a developer, we get a confirmed customer and the customer gets something that he was looking for,” says Sanjeev Aeren, MD, AEZ group.
Move east of Delhi, towards Vrindavan and Mathura, and you will come across Suncity’s township at Mathura, Radhika Kunj by Ravindra Home Developers as well as townships by Magsons and Prabhatam Buildwell among many others.
Townships are also coming up on the outskirts of Varanasi, primarily to cater to the devout. Magarpatta City outside Pune, promises a life that “revolves around the Rutu Chakra - the eternal time wheel of nature”.
The Tirupati Urban Development Authority is planning a township spread over 145 acres in Surappakasam village, near the holy town, with an eye on “NRIs and millionaires wishing to spend their twilight years at the abode of Lord Venkateswara.” Also noticeable is the development of townships with a theme that is in sync with the surroundings. This is more prominent in a state like Rajasthan, where most townships are sporting a local flavour - offering villas and apartments designed like the erstwhile Rajputana havelis and palaces. The Sun Heritage City by the Essel Group is a case in point, offering local flavour in state-of-the-art style.
Source:financialexpress
